What is a Promotional License Agreement (PLA)?
Become a Promotional License Holder
Benefits of Being a Promotional License Holder
Our Members
PLA
It is a contract that allows non-certified companies (retailers, brands) to use the FSC trademarks and logo to promote the sale or use of forest products that are already FSC certified and labeled.
If your company uses or commercializes FSC-labeled products and you want to demonstrate your commitment to responsible forest management and sourcing, the FSC Promotional License allows you to communicate that commitment through your channels and materials in accordance with the rules defined by FSC International.
Promote Sustainability!
There is a growing trend toward selecting ethical and sustainable products due to increased awareness of the importance of sustainability. Globally, people trust FSC to help protect forests.
Promotional licenses allow companies to use the FSC trademarks to promote these products without the need for certification.
Likewise, organizations that use, but do not sell, FSC-certified products within their business operations may apply for a promotional license. For example, a construction company that has achieved the goal of using only FSC-certified wooden doors in its operations may promote this milestone.
Becoming an FSC Promotional License holder is a strategic decision that positions your organization as a reference for responsible consumption, without requiring your company to be involved in the physical transformation of wood, non-timber forest products, or paper.
The FSC logo is the world’s most recognized and trusted forest sustainability label. By obtaining the license, you acquire the legal right to use this global language in your advertising, sustainability reports, and points of sale.
This eliminates any doubt regarding the credibility of your environmental commitments.
FSC provides strict trademark guidelines and an artwork approval system. This ensures that your communications are technically and legally compliant, protecting your company from accusations of misleading advertising or “greenwashing.”